BLFD is committed to protecting the security of your data. We use a variety of security technologies and procedures to help protect your personal information from unauthorised access, use or disclosure. For example, we store the personal information you provide in computers with restricted access that are located in controlled facilities.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. For security purposes, your password should not be written down and should be regularly reset.
When we transmit sensitive information such as your credit card number and address details over the Internet, we protect it through the use of 128-bit encryption certificates and the Secure Sockets Layer (SSL) protocol - the industry-standard method for protecting web communications.
Where we store your data
How we collect your data
How we use your information
We use information held about you in the following ways:
Disclosure of your information
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985. We may disclose your personal information to third parties:
Klarna - Buy Now Pay Later
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
Cookies and IP address
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
We may use third-party web analytics services on our Site, such as Google Analytics. The third party providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use our Site. The data collected through these means (including IP address) are disclosed to these third party providers, who process the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.
Sign up to get 10% off your first order, email alerts about sales, new releases and so much more: