About Us

Born in Manchester in 2019, BLFD exists to empower women globally. Embodying what it means to be all inclusive and strives for its customers to unapologetically be themselves.

Our customers are at the forefront of everything we do with our sisterhood at its heart. Dropping trend led designs with affordable price tags, our mission is to create a wardrobe that is ready to wear, head-to-toe in BLFD. We are a brand that is accessible to all - inspired by the muses of today and we aim to motivate all women to feel confident in what they wear and who they are.